Kramp and John Deere expand strategic partnership in Europe

Kramp and John Deere expand their strategic partnership to France, Poland, Portugal and Spain. Other European countries will follow in the next phase. After a successful start of the cooperation in the German market the agreement will be formalised in 2019.

As leading companies in their industries, Deere and Kramp share similar values and a common purpose: to partner up with their dealers and ensure their success. This was the starting point for the partnership in Germany and it has proved to be beneficial for both dealer and farmer.

The partnership made it easy for John Deere dealers in Germany to order, stock and sell parts and accessories, which complement the John Deere portfolio, via a single channel. During this next phase other European John Deere dealers will also gain access to the broad range of John Deere accessories, the Vapormatic parts and the extensive Kramp product portfolio via one unique on-line platform, and supported by leading edge logistics. Dealers will also be able to benefit from technical, marketing and retail expertise to increase sales via John Deere retail showrooms.

Easy for the customers

“In 2017 I said that I was very proud of this next step for our company”, reflects Eddie Perdok, CEO of Kramp Groep, after the successful cooperation in Germany. “This agreement makes me even more proud. In everything we do we aim to make the process of ordering parts from Kramp as easy as possible for our customers. With this agreement we can offer John Deere dealers a one-stop-shopping solution for all complementary parts.”

John Deere and Kramp share a mutual set of values that put quality and customer service first. “Providing a distinctive customer experience throughout the lifecycle of our products is critical”, says Christoph Wigger, John Deere Vice President Sales and Marketing Region 2. “Both companies are committed to upholding these values and our expanded partnership with Kramp in these new markets will provide that.”

extraparts.deere.com

After Germany, the John Deere dealers in France, Poland, Portugal and Spain will be first to have access to a range of over 500.000 products existing out of the Kramp portfolio, John Deere accessories and the Vapormatic parts via extraparts.deere.com.